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I Forge Iron

matto

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Posts posted by matto

  1. You should always make more on custom.  It is hard to get all the supplies figured per item.  When you are just starting out braking even is amazing.  Most good business people all state a new business if done write will not see profit or good profit for 3-5 years.  Try to start pricing on material cost as in the steel and the main handle material and the labor to make and design.  Then add a percent markup last add in a shop fee for all the other stuff. 

  2. Dave, First amazing!!  Second you can't flood it with pics we love picks!! Third word of mouth is the best advertising you can get!!

    and allows you to be more of an artist than production shop.  But I think there is a time for both.  My buddy does amazing with his leatherwork on the web.  Has a great web page there are a lot of sight you can get free bases like Wordpress.  He also does a lot on Instagram.  The only thing I can tell you about pricing is don't under price your self.  My cousin is a painter and when he started out he was to cheap at $500 for a 36"x36" painting after his first month or two of not selling much one of the greats in the area came up to him and asked how it was going.  They started talking and the great asked why do you think you are not selling?? My cousin  could not come up with an answer so the great told him it is because you are two cheap!! You need to raise your prices.  My cousin looked at him like he was crazy.  The great told him you are in an art style that people are expecting to pay more and pay more for quality.  If you are to low they will walk away.  My cousin raised his prices the next show to $1500 for the same 36"x36" and has sold out almost every show sense.  No you are not painting but it works in any market.  You just have to know your market, what are the prices for similar knives in your area, (if you are going to the web what are prices for similar knifes there?) do your homework and don't be afraid to price higher than you think.  You can always come down.  Know how to market as custom not mass produced.  Use the word of mouth and repeat clients as a form of reference for your work and

    quality.  On your web page put up a quote or two from them or this is where Instagram can help for thoughts on your work.  

    Hope this helps some.  It has helped me.

  3. Stop wearing gloves while you forge and you won't forget the metal is hot!  Yes there are times you need a glove or gloves. 

    But in most general forging you do not.  No not wearing a gloves will not keep you from getting burned but I think it helps from getting any major ones.  Nothing can get caught in them if you are not wearing them.  Then I think there is a faults sense of security while wearing them.  The only glove I use is a hot mill or a welding glove that I can shake off quickly if something goes down the glove.

  4. Do you believe every advertisement you read or look at to be the way it will be??  All the pics with fisher under the heel on the foot are advertising pics.  In the 11 pics of the actual anvils 6 of them the fisher is on the front foot under the horn.  In the ad pics it is good marketing to put the company name where the buyer will see it... Hence if you are looking at a drawing of the back the name of the company is more important than the date of manufacturing.  Hence the fisher name on the foot under the heel.  It is just an ad.  Also the 30 to forty fishers I have seen all have the fisher on the front foot under the horn.

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