How do you get customers?
This is how I do it. I first make a brouchure that shows my work and a short biography. I visit galleries, decorators, architects, builders, and homeowners trying to expose them to my craft. If I get an interview I will direct them to my web site for a more extensive look at my work. I usually want to carry a small hand forged item with me just to leave behind somewhere. Remember that their first impression of you will be with them when you leave.
I agree with Mark about the speculative items for galleries. Galleries can be a good venue but they are really stepping stones for us to reach the higher end commissions.
I try to get exposure from magazines and any other periodicals that feature artists.
I try and do a couple of shows each year.
I support local art associations and enter art shows that offers prize money. ( never know)
We must be creative in marketing ourselves. If people start using you it is because they like you as well as your work.
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