Update; I made work, kinda.
As the refractory i used last time didnt work, i was gonna replace it.That time it wasnt bonding to the wrap at ALL. I found out that after exposing the wool to proper heat, the liquid absorbed much better. I have no idea why. Not sure if i soaked it too much this time, if that matters at all. I'm doing another spraydown later of the remaining white patches.
Mixed the rigidizer thicker and added a little bit of soap. The sides of the wool absorbed water just fine so i think it has been treated somehow on the front side.
Also got in contact with FyreWrap and they told me that its usually secured by pinning the material with clips or pre-welded pins, and not rigidized with colloidal silica. . Some kind of putty was normally used to bind the fibers on the surface of the wool.
Tinkertim you are correct, its used for wrapping piping industrially.