I try not to get in that position. I spend at least one day a week marketing and selling my work.
Qualify your customers so that you don't spend your time on small inexpensive projects.
Network, Network, Network!
A couple of years ago I was caught up with my orders at that time I started making some Sculpture. It is also a good time to make samples and examples of your work. Then you can increase your cache of items for show and tell when you are making a presentation to a client.